Alex Chernoff

As a Los Angeles native, Alex moved to London six years ago and quickly established himself as a talented Colourist at The Farm. Initially joining as a freelancer, he became a member of the Farm family in January 2022 and has since brought his creative vision to award-winning series such as Formula 1: Drive to Survive and Brawn: The Impossible Formula 1 Story. Alex thrives in collaborative environments, working closely with directors and creatives to give each project its own distinctive look and feel.

Alex’s journey began in Los Angeles as a Dailies Assistant, where he developed a keen understanding of the Post-Production process; and then moved on to grading rushes for a range of dramatic television programs. His passion for colour soon led him into final colour grading, where he took the lead on a variety of shows, feature films, and commercials. This diverse experience laid the foundation for his ongoing growth as a Senior Colourist at The Farm.

Today, Alex brings the same enthusiasm and artistic sensibility to every project he touches. With a deep respect for the power of colour in storytelling, he takes pride in enhancing visual narratives and ensuring each frame meets the highest standards. Whether working on documentaries, dramas, or entertainment series, Alex continues to find excitement and inspiration in the world of Post-Production.